Case Studies

The sun shines on Smart Currency Business

By Smart Currency May 21st, 2012

Throughout history, the sun has been used to give light and heat and its almost unlimited potential can provide more than enough energy for the whole planets growing energy demands. Many different methods have been used to capture its energy but by far the simplest method is the use of photovoltaic (PV) cells which trap the sun’s energy and convert it into electricity.

This London-based company was stablished in 2009. Their aim was to show that the use of solar power is sustainable and profitable for small and medium-sized businesses.

After the Labour Government introduced generous feed-in tariffs to encourage businesses to investigate renewable energy options, people were quick to invest and they were bombarded with demand for their design and consultancy services to do with PV cells.

Shortly after the Coalition Government took the reins from Labour in May 2010 a complete U-turn in policy was announced that detrimentally affected the availability of these feed-in tariffs. Understandably these changes enforced by the new Government meant that they had to completely re-examine their business model and their financial dealings. This led them to Smart Currency Business.

The company’s Managing Director told us what it was that made him choose Smart Currency Business: “First and foremost, the rate we obtained was as good as we could ever realistically hope to get. Of almost equal importance was the fact that the transaction was both fast and completely hassle-free. When you throw in the added bonus that phoning Smart Currency Business means you can immediately talk to a person who is both knowledgeable and polite … what’s not to like?”

He continued: “For us it’s a no-brainer, Smart Currency Business has a first option on all our future FX business. SMEs like ourselves would do well to give them a call the next time they are considering buying or selling foreign exchange”.

He expressed concern that not all businesses were aware of currency exchange experts and often use their bank to transfer money, a process which incurs high fees: “If our experience is any guide, SMEs in this country doing FX just can’t afford to go through their banks.  Banks negotiating FX for small corporates seem intent on only one thing…to maximise their own profits, even if this involves ripping off their customers in the process, and the sad thing is that most people don’t even realise”

“The guys at Smart Currency Business are serving a very necessary economic function and I wish them well.”

For more information, get in touch with the team at Smart Currency Business, contact us on 020 7898 0500 or email