Smart History and Background...

Smart is very niche in that it focuses on one thing and one thing only – helping our clients to effectively and efficiently send and receive payments internationally.  We save our clients a substantial amount of money - especially when compared to the banks. We also help our clients to manage their risk associated to foreign currency movements.

Payment values can range from as little as £100 to many £1,000,000's. We cover over 20 currencies and can make international transfers to or receive from anywhere in the world. We are able to save our clients money by having a direct relationship with the trading floor of an international bank and, given the volume we trade each day, we get exceptional rates and service. These savings we pass on to our clients.

Given the founders of Smart's background in business they know that it is very important to help businesses with their currency strategy. Currency exchange rates can be very volatile and a rapid change can result in a business losing money on a contract rather than making the expected profit. There are some very simple methods that can be used such as “forward contracts” that allow clients to secure an exchange rate for a date in the future thereby “guaranteeing” their sterling income or costs.

Smart, from day one, has focused on service and does not pay its traders on commission. It is surprising, given recent events, that this is still the exception rather than the rule.

Smart’s account opening and payment transfer system is safe, fast and easy. All client funds are held seperately in segregated client accounts with the Bank of Ireland in the United Kingdom, with whom we have had a business relationship since 2004.

The founders of Smart set up the business in 2004.

Charles Purdy came from an engineering family and worked on the initial design team for the Typhoon fighter. However, unlike the rest of his family, he found his main skill was not as an engineer. Business was his forte and, having trained as a chartered accountant, he has worked in industry extensively. He was Chief Financial Officer of a company mining diamonds 70 m underwater off the coast of Namibia. His involvement in currency started in the early 1990’s being part of the team that opened operations in Eastern Europe once “The Wall” had come down.

Graduating from the University of New York in 1997, Kim Brown took a post at one of the top consultancy firms.  The job went well, but love took over in the form of a British fellow and Kim landed in the UK in 1998.  Since then, she’s made England her home and has worked as a director or managing director at a few service sector businesses.  Winning a multitude of business awards and featuring in various magazines as a successful business woman, Kim has always aimed to change the world through good, ethical, value-added, fun business practices.  

Since the company formation, it has grown from strength to strength.  With a very solid balance sheet and no debt, Charles and Kim have created a company that makes money by helping clients to save money. 

To open a free, no obligation Smart trading facility go to Apply Online